Cruèl

CRUÈL is a Amsterdam-based fashion house established in 2018 by Founder/CEO & Designer William Ampofo. The heritage of CRUÈL stands for creativity & freedom. CRUÈL portrays the society of now in our idiosyncratic apparels. CRUÈL is a brand based in Amsterdam, where creativity & freedom are one of the most important things in life. You should think, say, do and wear what you want in life and have the freedom to express yourself in a certain way. CRUÈL loves the contemporary culture of today's society where we are based in and CRUÈL inspires people with the mindset that you have to express yourself and be who you want to be in life.

Express yourself, be CRUÈL